Core Business Sectors
Our clients are start-ups (and their passionate founders), SME’s and multinationals, public and private, based in Australia and overseas.
Their core business activities are likely to be in (or engaged with) an IP-rich, creative industry sector:
- IT and ICT
- e-commerce and m-commerce
- biotech, pharmaceutical and life sciences
- R&D, CAD / CAM, design and automation
- consultancy, advisory and professional services
- broadcasting and publishing
- multimedia and transmedia
- entertainment: performers and artists, film, music and sport
In essence, we specialise in working with clients whose core asset is their intellectual property (IP) and intellectual capital.
Increasingly, that’s just about every business and organisation that’s looking for a competitive advantage and differentiation in the market place.
Our connection with these sectors
We’ve seen these industry sectors develop and mature, even come full circle in some respects. After all, today’s IT-related “cloud” services are only what we called “bureau services” back in the 80’s (yes, a few new issues, better technology of course, but the same principles and commercial drivers).
So we didn’t just jump on the internet or “dotcom” band wagon of the 90’s, nor were we seduced (and left at the alter) by Y2K. Quite the opposite, these IP-rich, creative industry sectors are our core business and have been for over 30 years (since 1984 to be precise).
And we think that’s actually quite important. Because 30 years of accumulated war stories means 30 years of valuable experience that our clients benefit from for absolutely no extra charge, such as:
- foreseeing the “what ifs” and, more importantly, offering some answers for consideration
- understanding why some projects succeed, why some are delayed, fail, or run way over budget, and minimising those risks
- helping to form long term business partnerships between companies – frustratingly elusive, but critically important
- achieving your anticipated business ROIs and cost-benefits, and
- delivering outcomes, not just signatures.
In essence, it’s all about how to turn your business plan into a success story.
Key lesson in a nutshell: making sure that the first, formative steps are as good as they can possibly be.