Brexpand and BrexportExpanding your business into Australia
Whatever one’s personal views might be about the pros and cons of Brexit and the “deal or no-deal” conundrum, the simple fact is that, since June 2016, UK-based companies have been looking increasingly for opportunities in the Australian market. Australia has always been a logical market for UK-based companies if only because the two countries share very similar political, legal and commercial systems that are based on historical, social, language and sporting ties. But Brexit added one more ingredient to the mix and hence we say your business plan should be to “Brexpand™ and Brexport™!”
Importantly, working with UK-based companies to expand and grow their Australian businesses has always been a core service for us – long before the 2016 referendum and Brexit. Since returning from London in 2003, Julian has established close ties with the key organisations that are responsible for supporting local businesses to develop in international markets:
- The UK’s Department for International Trade (DIT), and its predecessor UKTI,
- The British Business Network (BBN),
- Australia’s Austrade,
- The Australian British Chamber of Commerce (ABCC),
- Scottish Enterprise (Scotent) and Scottish Development International (SDI), and
- The Adept Trade Group
We provide a comprehensive service (a one-stop-shop) for all our UK-based clients. The usual items on the typical shopping list for UK-based companies to consider are:
- company incorporation – setting up an Australian subsidiary,
- customising standard terms of business to comply with Australian law,
- drafting commercial contracts with Australian partners (e.g. agency, marketing, distribution and JV agreements),
- tax and accounting support,
- employment contracts for local staff,
- working visas,
- intellectual property protection, in particular trade mark/brand clearance and registration,
- domain name registration (under a .com.au or .net.au suffix), and
- opening a local bank account.
Most companies won’t need the entire suite of services, but it’s available as required (either directly through Kepdowrie Chambers or through the even wider network of professional service providers that the Adept Trade Group has assembled).
For the past sixteen years Julian Gyngell has helped a significant number of UK companies to successfully establish their Australian businesses. These companies have been clients of the UK Department for International Trade (DIT) and have been introduced to Julian by different parts of the organisation, both in Australia and in several of the UK regions, reflecting the confidence we have that our clients will be looked after. Julian unfailingly responds immediately to the introductions, offering initial advice direct to companies, and following up with telephone and written contacts for more detailed help and support. Our clients have typically been in the technology, creative, IP-rich sectors, where bespoke solutions are needed, and where the “one size fits all” aphorism doesn’t apply.
We have been impressed by the personal care and attention he has afforded our clients on an ongoing basis. Julian was appointed as an adviser to the Department’s professional international advisory board, a specially selected group of international advisers to whom our organisation can confidently refer our customers. Most recently Julian conducted a series of one-to-one meetings in three UK regions with companies interested in developing their Australian business, as a result of which he has been asked, and has agreed, to return in 2020. We have no hesitation in expressing our gratitude for the ongoing support he has given to our businesses, who as a consequence of Julian’s engagement with them, have brought significant investment and jobs into Australia over many years.
Head of Technology and Smart Cities
If you’re interested in more information, we have compiled a useful list of FAQs (click the PDF). We often send these FAQs to UK-based companies when they first start their “homework” or due diligence on the Aussie market. Some of the issues may not be relevant to all companies, so perhaps the most pertinent comment in the FAQs is to the effect that doing business here in Australia is very similar to the UK. For example, the IP system is almost identical. Setting up a company is very similar. Negotiating and drafting commercial contracts is almost identical. The learning curve is therefore not daunting, and you can get on with the more important task of winning new customers here.
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